Designing AIRformation - AIR as matter I material I language

A SMELL MOLECULE = pure information a tool for tolerance - communication – navigation – education - memory – decision making…..

WHAT COULD HAPPEN WHEN INVISIBLE INFORMATION IS THE STARTING POINT OF ACTING, REACTING, COMMUNICATING?

At the beginning was actually not the word, but a smell.. Smell molecule was the first communication tool used by the first bacteria appearing on earth, for food and reproduction. Smell molecules are used constantly, consciously or subconsciously, to communicate among plants, between plants and animals, among animals, among animals and humans, and last but not least, among humans. The sense of smell is the only piece of the human brain in DIRECT contact with the air! Every day we breath up to 24K times and with our breathing we move 12,7 cubic meter air and take in 10K liters of that air. Breathing master thoughts and emotions and is the key to managing life. With every breath we inhale smell molecules, and even when during sleep we smell. Smell molecules provide serious information long before any other information enter our brain and metabolism. There is also a playful aspect about discovering the world through smells and also in using smell to discover the world. A more comfortable relationship with smells brings about a more optimistic attitude toward the issues of concern. It changes the mood and it change the rhetoric.

Tolerance is the keyword for a new approach to the new issues in the world. I believe we have to re-learn to be tolerant so that we can coexist and live together in a different way.

This process starts with the SMELL!